UPDATE: I wrote this before before Johanna told me to sign up for http://http://del.icio.us/ I know, I’m probably the last person to sign up but now you can add me. Screename is ‘mikekarnj’
As of lately, there’s been a lot of talking about blogging such as blanning – is blogging killing planning? I even have some friends that have taken down their blog and some that have limited the content and posts on their blog.
Main reasons were a combination between lack of time, interesting topics and frustration with the same topics being repeated over 100 blogs.
However, the main reason I post on my blog is to keep track of my thoughts and ideas. It’s my personal library that I can reference at anytime. (Note to self: Are there any Web 2.0 websites where I can save all these links, etc?)
With that said, this post has nothing to do with anything. I’ve come across some cool articles and posts that I would like to save and reference down the road. And rather than sending my friends a 100 links, I can send them one now.
Adage article on “The Future of Media Agencies” which talks about the Naked model:
“Media agencies have been built to give great media recommendations,” says Antony Young, president-CEO of the U.S. division of Optimedia, a part of the Publicis Groupe. “They’re very good at responding to briefs and delivering audiences. The big shift we need to undergo is move from being media-facing to consumer-facing” and start with studying how a consumer interacts with and uses media.
Another great Adage article titled “Caught In The Clutter Crossfire: Your Brand”:
“Attempts to beat clutter only end up yielding more of it, a bitter irony bound to have dire consequences for a business already struggling with questions of relevance and effectiveness. Put simply, the ad business is crushing itself under the weight of its own messaging, squeezing the effectiveness out of its product as consumers get more and more inured to the commercialization of their culture and surroundings.
At the end of the day, the ability of the average consumer to even remember advertising 24 hours later is at the lowest level in the history of our business,” said Bob Barocci, president-CEO of the Advertising Research Foundation. “We know that something’s happened and we know the contributors.”
Gareth Kay’s intelligent response:
Isn’t it time we stopped obsessing over channel selection (important as it is) and focus more on making the content more interesting and more useful? And isn’t it time we began to focus less on reaching people efficiently and surrounding them with messages (the 360 degree communication model) and instead focus more on making the most of one or two channels and using them in a way that enhances and demonstrates the brand’s behavior?
Influx conference in San Francisco that I am thinking of attending:
Influx Ideas 07
Friday, Oct 19, 2007 8:00 am – 3:00 pm
San Francisco, CA
Seth Godin writes a fascinating post on MBA degrees and business schools in the country.
Now take a look at the core curriculum for a $55,000 MBA. You’ll find virtually no focus at all on any of these five issues. My MBA students at NYU had never taken a selling course, they had never been taught how to give a presentation, but they were experts in cost accounting, in understanding manufacturing efficiencies, and in applying the Black and Scholes Option Pricing Formula.
And since I am a newly graduate in the real working world, I’ve started looking into personal finance. This is dedicated to the 2006 Adcenter planning graduates.
A post on how long till you double your money.
Another one on house mortgages here.
Lastly, a great article on my favorite social networking site: Facebook. I had no idea that they open-sourced their platform to other companies to develop programs and software. Interesting.
